Bridging the Cultural Gap - Penny Carte and Chris Fox
News: We have just completed the second edition of the book, which will be in the shops in 2008.

International contact between business people is increasingly common: but the more ntional boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential that they are able to break the barriers of language and culture. Based on the real-life business situations of Canning's interntional clients, this book is a distillation of many years' work.

You'll find out how to:

• Deal sensitively with other cultures
• Mind your manners
• Avoid hidden dangers
• Get people to play ball
• Communicate with style
• Win the deal

Packed with fascinating case studies, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator.

'Full of real-life examples and practical advice which reflects the experience and skills of its masterful but unpretentious authors'

- Andreas Molck-Ude, Head of Africa and Middle East Division, Munich Re Group

'A practical guide for communicating and influencing across cultures...will help readers to understand their own culture, and other's reactions to it in the context of everyday business.'
- Gary Kuusisto, Director, European Learning & Development, The Gillette Company

'Canning Offers tough and intensive training, but brilliant results. I believe this book will do the same thing for anyone looking for success in cross-cultural business.'
- Takashi Kashiwagi, Head of Global Regulatory Approvals and Marketing Support, Aventis Japan